Here are the 18 life lessons I got from the book. It’s the story of a self-proclaimed rebel who defies all conventional wisdom-and all odds-to go from zero to Nike. It’s a beautifully written, captivating story, filled with contrarian life lessons. I can’t tell if the book was ghostwritten, but if not, Phil Knight easily could have been a prominent author in a different life. In the book, Knight describes the journey of his crazy idea. He started importing shoes from Japan and eventually started his own gig out of a run-down warehouse in Portland, Oregon. Most of these senior research papers are thrown into a drawer (worse, the trash), never to be picked up again.īut Knight actually decided to do something with his paper. In his final year at Stanford business school, he wrote a paper arguing that Japanese shoes could make deep cuts into the shoe market, which was dominated by Germans at the time. But once I started, I couldn’t put it down. So, Nike co-founder Phil Knight’s book, Shoe Dog, had a tough hill to climb to sustain my attention. I’m also not a runner (unless I’m chasing a soccer ball). When it comes to sportswear, it’s three stripes or nothing for me.
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